Sriram Venkataraman

Sriram Venkataraman

University of North Carolina Chapel Hill - Chapel Hill / United States
Business & Management / Marketing
AD Scientific Index ID: 1454487
person_outline Sriram Venkataraman's MOST POPULAR ARTICLES
1-) The effects of online user reviews on movie box office performance: Accounting for sequential rollout and aggregation across local marketsPK Chintagunta, S Gopinath, S VenkataramanMarketing science 29 (5), 944-957, 201011522010
2-) Method and apparatus for local advertisingA Gupta, S Venkataraman, G BaehrUS Patent 6,487,538, 20028472002
3-) Method and apparatus for processing client informationA Gupta, S Venkatraman, G BaehrUS Patent App. 09/192,806, 20012672001
4-) Informational challenges in omnichannel marketing: Remedies and future researchTH Cui, A Ghose, H Halaburda, R Iyengar, K Pauwels, S Sriram, C Tucker, ...Journal of marketing 85 (1), 103-120, 20212552021
5-) Blogs, Advertising and Local-Market Movie Box-Office PerformanceS Gopinath, PK Chintagunta, S VenkataramanManagement Science, 20131982013