Sruthi Pillai

Sruthi Pillai

ISBR Business School - Karnataka / India
Business & Management / Marketing
AD Scientific Index ID: 4667674
आईएसबीआर बिजनेस स्कूल
person_outline Sruthi Pillai's MOST POPULAR ARTICLES
1-) Profiling Green Consumers based on their purchase behaviour S Pillai International Journal of Information, Business and Management 5 (3), 15, 2013 212013
2-) An Analysis of the Green Product Attributes that Entice Green Purchasing-A Study Done in Bangalore City MG Saravanaraj, S Pillai International Journal of Asian Social Science 7 (3), 199-205, 2017 92017
3-) Exploring the factors of green advertising that entices purchase behaviour among Bangaloreans MG Saravanaraj, S Pillai International Journal of Business Excellence 14 (2), 275-283, 2018 42018
4-) Can standardization lead to innovation?S Pillai, R RamakrishnanFrontiers in Management Science 2 (3), 43-49, 2023
5-) Green Marketing: A Journey Towards SustainabilityS PillaiFrontiers in Management Science 3 (2), 1-7, 202412024