Stacey Baxter|Stacey Baxter

Stacey Baxter|Stacey Baxter

University of Newcastle - Callaghan / Australia
Business & Management / Marketing
AD Scientific Index ID: 5724697
University of Newcastle upon Tyne
person_outline Stacey Baxter|Stacey Baxter's MOST POPULAR ARTICLES
1-) Antecedents and consequences of participation in brand communities: A literature reviewM Hook, S Baxter, A KulczynskiJournal of Brand Management 25, 277-292, 20181072018
2-) The impact of age on consumer attachment to celebrities and endorsed brand attachmentJ Ilicic, SM Baxter, A KulczynskiJournal of Brand Management 23, 273-288, 2016872016
3-) Ads aimed at dads: Exploring consumers’ reactions towards advertising that conforms and challenges traditional gender role ideologiesSM Baxter, A Kulczynski, J IlicicInternational Journal of Advertising 35 (6), 970-982, 2016782016
4-) Roses are red, violets are blue, sophisticated brands have a Tiffany Hue: The effect of iconic brand color priming on brand personality judgmentsSM Baxter, J Ilicic, A KulczynskiJournal of Brand Management 25, 384-394, 2018642018
5-) When your source is smiling, consumers may automatically smile with you: Investigating the source expressive display hypothesisA Kulczynski, J Ilicic, SM BaxterPsychology & Marketing 33 (1), 5-19, 2016612016