Stanford A Westjohn

Stanford A Westjohn

University of Alabama - Tuscaloosa / United States
Business & Management / Marketing
AD Scientific Index ID: 1701880
The University of Alabama
person_outline Stanford A Westjohn's MOST POPULAR ARTICLES
1-) “What? I thought Samsung was Japanese”: accurate or not, perceived country of origin mattersP Magnusson, SA Westjohn, S ZdravkovicInternational Marketing Review, 20113662011
2-) Responsiveness to global and local consumer culture positioning: A personality and collective identity perspectiveSA Westjohn, N Singh, P MagnussonJournal of International Marketing 20 (1), 58-73, 20122212012
3-) Breaking through the cultural clutter: A comparative assessment of multiple cultural and institutional frameworksP Magnusson, RT Wilson, S Zdravkovic, J Xin Zhou, SA WestjohnInternational Marketing Review 25 (2), 183-201, 20082192008
4-) The role of cultural intelligence in marketing adaptation and export performanceP Magnusson, SA Westjohn, AV Semenov, AA Randrianasolo, ...Journal of International Marketing 21 (4), 44-61, 20132292013
5-) Technology readiness and usage: a global-identity perspectiveSA Westjohn, MJ Arnold, P Magnusson, S Zdravkovic, JX ZhouJournal of the Academy of Marketing Science 37, 250-265, 20091882009