Stanley Coffie

Stanley Coffie

Ghana Institute of Management and Public Administration - Accra / Ghana
Business & Management / Marketing
AD Scientific Index ID: 4528045
Ghana Asoɛe a Ɛhwɛ Adwumayɛ ne Ɔmanfoɔ So
person_outline Stanley Coffie's MOST POPULAR ARTICLES
1-) Factors influencing consumer loyalty: evidence from the Ghanaian retail banking industryOK Omoregie, JA Addae, S Coffie, GOA Ampong, KS OforiInternational Journal of Bank Marketing, 20191072019
2-) A review of the relationships and impact of market orientation and market positioning on organisational performanceC Blankson, K Cowan, J Crawford, S Kalafatis, J Singh, S CoffieJournal of Strategic Marketing 21 (6), 499-512, 2013542013
3-) Positioning strategies for branding services in an emerging economyS CoffieJournal of Strategic Marketing 28 (4), 321-335, 2020342020
4-) Alternative positioning strategies for services in GhanaS Coffie, N Owusu‐FrimpongThunderbird International Business Review 56 (6), 531-546, 2014332014
5-) Comparisons of media types and congruence in positioning of service brandsC Blankson, S P. Kalafatis, S Coffie, M H. TsogasJournal of Product & Brand Management 23 (3), 162-179, 2014282014