Stavroula Spyropoulou

Stavroula Spyropoulou

University of Leeds - Leeds / United Kingdom
Business & Management / Marketing
AD Scientific Index ID: 1392920
person_outline Stavroula Spyropoulou's MOST POPULAR ARTICLES
1-) An analytical review of the factors stimulating smaller firms to export: Implications for policy‐makers International Marketing Review 24 (6), 735-770, 2007
2-) Market and supplier characteristics driving distributor relationship quality in international marketing channels of industrial products Industrial Marketing Management 37 (1), 23-36, 2008
3-) Drivers and performance outcomes of innovativeness: An empirical study British Journal of Management 24 (3), 281-298, 2013
4-) Environmentally friendly export business strategy: Its determinants and effects on competitive advantage and performance International Business Review 24 (5), 798-811, 2015
5-) What I say about myself: Communication of brand personality by African countries Tourism Management 28 (3), 835-844, 2007