Stefan Stremersch

Stefan Stremersch

Erasmus University - Rotterdam / Netherlands
Economics & Econometrics / Economics
AD Scientific Index ID: 4704533
Erasmus Universiteit
person_outline Stefan Stremersch's MOST POPULAR ARTICLES
1-) Strategic bundling of products and prices: A new synthesis for marketing S Stremersch, GJ Tellis Journal of marketing 66 (1), 55-72, 2002 10942002
2-) Marketing mass-customized products: Striking a balance between utility and complexity BGC Dellaert, S Stremersch Journal of marketing research 42 (2), 219-227, 2005 6062005
3-) The international takeoff of new products: The role of economics, culture, and country innovativeness GJ Tellis, S Stremersch, E Yin Marketing Science 22 (2), 188-208, 2003 5972003
4-) Social contagion and income heterogeneity in new product diffusion: A meta-analytic testC Van den Bulte, S StremerschMarketing Science 23 (4), 530-544, 20046252004
5-) The quest for citations: Drivers of article impactS Stremersch, I Verniers, PC VerhoefJournal of Marketing 71 (3), 171-193, 20074372007