Stefano Puntoni

Stefano Puntoni

Erasmus University - Rotterdam / Netherlands
Business & Management / Marketing
AD Scientific Index ID: 1869949
Erasmus Universiteit
person_outline Stefano Puntoni's MOST POPULAR ARTICLES
1-) Identity-based consumer behaviorA Reed II, MR Forehand, S Puntoni, L WarlopInternational Journal of Research in Marketing 29 (4), 310-321, 20126202012
2-) Consumers and artificial intelligence: An experiential perspectiveS Puntoni, RW Reczek, M Giesler, S BottiJournal of Marketing 85 (1), 131-151, 20215432021
3-) Assessing marketing performance: reasons for metrics selectionT Ambler, F Kokkinaki, S PuntoniJournal of Marketing Management 20 (3-4), 475-498, 20045302004
4-) Bilingualism and the emotional intensity of advertising languageS Puntoni, B De Langhe, SMJ Van OsselaerJournal of consumer research 35 (6), 1012-1025, 20094002009
5-) Man versus machine: Resisting automation in identity-based consumer behaviorE Leung, G Paolacci, S PuntoniJournal of Marketing Research 55 (6), 818-831, 20183142018