Steffen Herm

Steffen Herm

Hochschule für Technik und Wirtschaft Berlin - Berlin / Germany
Business & Management / Marketing
AD Scientific Index ID: 1759427
Berlin University of Applied Sciences
person_outline Steffen Herm's MOST POPULAR ARTICLES
1-) When the crowd evaluates soccer players’ market values: Accuracy and evaluation attributes of an online communityS Herm, HM Callsen-Bracker, H KreisSport Management Review 17 (4), 484-492, 20141662014
2-) Shaping retail brand personality perceptions by bodily experiencesJ Möller, S HermJournal of Retailing 89 (4), 438-446, 20131222013
3-) Das neue Lexikon der Betriebswirtschaftslehre: Kompendium und Nachschlagewerk-mit 200 Schwerpunktthemen, 6.000 Stichwörtern, 2.000 Literaturhinweisen sowie 1.300 InternetadressenSG HäberleWalter de Gruyter GmbH & Co KG, 2014492014
4-) When things go wrong, don\'t rely on committed consumers: effects of delayed product launches on brand trustS HermJournal of Product Innovation Management 30 (1), 70-81, 2013352013
5-) Brand identification by product design: The impact of evaluation mode and familiarityS Herm, J MöllerPsychology & Marketing 31 (12), 1084-1095, 2014292014