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Steffen Jahn
University of Oregon - Eugene / United States
Business & Management / Marketing
AD Scientific Index ID: 1488593
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Steffen Jahn's MOST POPULAR ARTICLES
1-)
Does flow influence the brand image in event marketing?J Drengner, H Gaus, S JahnJournal of Advertising Research 48 (1), 138-147, 20082732008
2-)
Trust, commitment, and older women: Exploring brand attachment differences in the elderly segmentS Jahn, H Gaus, T KiesslingPsychology & Marketing 29 (6), 445-457, 20121432012
3-)
Strukturgleichungsmodellierung mit LISREL, AMOS und SmartPLS: Eine EinführungS JahnWorking Paper, 2007143*2007
4-)
Conducting mediation analysis in marketing researchCL Demming, S Jahn, Y BoztuğMarketing: ZFP–Journal of Research and Management 39 (3), 76-93, 20171392017
5-)
Dual-process theory and consumer response to front-of-package nutrition label formatsS Sanjari, S Jahn, Y BoztugNutrition Reviews 75 (11), 871-882, 20171062017
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