Steffen Schmidt

Steffen Schmidt

Universität Hannover - Hannover / Germany
Business & Management / Marketing
AD Scientific Index ID: 1784767
Leibniz University of Hanover
person_outline Steffen Schmidt's MOST POPULAR ARTICLES
1-) Drivers and outcomes of brand heritage: Consumers' perception of heritage brands in the automotive industry Journal of Marketing Theory and Practice 19 (2), 205-220, 2011
2-) The importance of brand heritage as a key performance driver in marketing management Journal of Brand Management 19 (3), 182-194, 2011
3-) The impact of brand heritage on customer perceived value Der markt 51, 51-61, 2012
4-) The impact of innovation-related perception on consumer acceptance of food innovations–Development of an integrated framework of the consumer acceptance process Food Quality and Preference 84, 103958, 2020
5-) Brand heritage and its impact on corporate reputation: Corporate roots as a vision for the future Corporate Reputation Review 16 (3), 187-205, 2013