Steffen Schmidt

Steffen Schmidt

Universität Hannover - Hannover / Germany
Business & Management / Marketing
AD Scientific Index ID: 1784767
Leibniz University of Hanover
person_outline Steffen Schmidt's MOST POPULAR ARTICLES
1-) Drivers and outcomes of brand heritage: Consumers\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\' perception of heritage brands in the automotive industryKP Wiedmann, N Hennigs, S Schmidt, T WuestefeldJournal of Marketing Theory and Practice 19 (2), 205-220, 20112642011
2-) The importance of brand heritage as a key performance driver in marketing managementKP Wiedmann, N Hennigs, S Schmidt, T WuestefeldJournal of Brand Management 19 (3), 182-194, 20111492011
3-) The impact of brand heritage on customer perceived valueT Wuestefeld, N Hennigs, S Schmidt, KP WiedmannDer markt 51 (2), 51-61, 20121022012
4-) The impact of innovation-related perception on consumer acceptance of food innovations–Development of an integrated framework of the consumer acceptance processL Albertsen, KP Wiedmann, S SchmidtFood Quality and Preference 84, 103958, 2020952020
5-) Brand heritage and its impact on corporate reputation: Corporate roots as a vision for the futureKP Wiedmann, N Hennigs, S Schmidt, T WuestefeldCorporate Reputation Review 16, 187-205, 2013422013