Steffen Zorn

University of South Eastern Norway - Notodden / Norway

Business & Management / Marketing

AD Scientific Index ID: 5162587

Universitetet i Sørøst-Norge

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Steffen Zorn's MOST POPULAR ARTICLES

1-) Perspectives of programmatic advertisingJ Seitz, S ZornProgrammatic Advertising: The Successful Transformation to Automated, Data …, 2016302016

2-) Attitudinal perspectives for predicting churnS Zorn, W Jarvis, S BellmanJournal of Research in Interactive Marketing 4 (2), 157-169, 2010292010

3-) Impact of animation and language on banner click-through ratesS Zorn, D Olaru, T Veheim, S Zhao, J MurphyJournal of Electronic Commerce Research 13 (2), 173-183, 2012252012

4-) Compensation Models for Interactive Advertising.A Dickinger, S ZornJ. Univers. Comput. Sci. 14 (4), 557-565, 2008242008

5-) Information technology diffusion in Malaysia\\\'s foodservice industryA Fareed Ismail, SF Zorn, H Chern Boo, S Murali, J MurphyJournal of Hospitality and Tourism Technology 4 (3), 200-210, 2013162013

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