Stella Kladou

Stella Kladou

Hellenic Mediterranean University - Crete / Greece
Business & Management / Marketing
AD Scientific Index ID: 1846924
Ελληνικό Μεσογειακό Πανεπιστήμιο
person_outline Stella Kladou's MOST POPULAR ARTICLES
1-) Assessing destination image: An online marketing approach and the case of TripAdvisorS Kladou, E MavraganiJournal of destination marketing & management 4 (3), 187-193, 20153102015
2-) The role of brand elements in destination brandingS Kladou, M Kavaratzis, I Rigopoulou, E SalonikaJournal of Destination Marketing & Management 6 (4), 426-435, 20172112017
3-) Assessing destination brand equity: An integrated approachS Kladou, J KehagiasJournal of Destination Marketing & Management 3 (1), 2-10, 20141992014
4-) Aspects of sustainability in the destination branding process: A bottom-up approachS Zouganeli, N Trihas, M Antonaki, S KladouJournal of Hospitality Marketing & Management 21 (7), 739-757, 20121432012
5-) The Routledge handbook of consumer behaviour in hospitality and tourismSK DixitTaylor & Francis, 2017932017