Stephan Ludwig

Stephan Ludwig

University of Melbourne - Melbourne / Australia
Business & Management / Marketing
AD Scientific Index ID: 54050
person_outline Stephan Ludwig's MOST POPULAR ARTICLES
1-) More than words: The influence of affective content and linguistic style matches in online reviews on conversion ratesS Ludwig, K De Ruyter, M Friedman, EC Brüggen, M Wetzels, G PfannJournal of marketing 77 (1), 87-103, 20137442013
2-) Uniting the tribes: Using text for marketing insightJ Berger, A Humphreys, S Ludwig, WW Moe, O Netzer, DA SchweidelJournal of Marketing 84 (1), 1-25, 20203462020
3-) Cutting through content clutter: How speech and image acts drive consumer sharing of social media brand messagesF Villarroel Ordenes, D Grewal, S Ludwig, KD Ruyter, D Mahr, M WetzelsJournal of Consumer Research 45 (5), 988-1012, 20193202019
4-) Detecting, preventing, and mitigating online firestorms in brand communitiesD Herhausen, S Ludwig, D Grewal, J Wulf, M SchoegelJournal of marketing 83 (3), 1-21, 20193262019
5-) Unveiling what is written in the stars: Analyzing explicit, implicit, and discourse patterns of sentiment in social mediaF Villarroel Ordenes, S Ludwig, K De Ruyter, D Grewal, M WetzelsJournal of Consumer Research 43 (6), 875-894, 20173052017