Stephan Olk

Stephan Olk

Universität Freiburg - Freiburg / Germany
Business & Management / Marketing
AD Scientific Index ID: 6043146
Albert Ludwig University of Freiburg
person_outline Stephan Olk's MOST POPULAR ARTICLES
1-) Benefits of matching consumers’ personality: Creating perceived trustworthiness via actual self‐congruence and perceived competence via ideal self‐congruenceA Zogaj, DK Tscheulin, S OlkPsychology & Marketing 38 (3), 416-430, 2021802021
2-) Go pop-up: Effects of temporary retail on product-and brand-related consumer reactionsA Zogaj, S Olk, DK TscheulinJournal of Retailing and Consumer Services 50, 111-121, 2019472019
3-) Linking actual self-congruence, ideal self-congruence, and functional congruence to donor loyalty: the moderating role of issue involvementA Zogaj, DK Tscheulin, J Lindenmeier, S OlkJournal of Business Economics 91 (3), 379-400, 2021442021
4-) The Effect of Self-Congruence on Perceived Green Claims’ Authenticity and Perceived Greenwashing: The Case of EasyJet’s CO2 PromiseS OlkJournal of Nonprofit & Public Sector Marketing 33 (2), 114-131, 2020312020
5-) Emotional labor in a non-isolated service encounter-The impact of customer observation on perceived authenticity and perceived fairnessS Olk, J Lindenmeier, DK Tscheulin, A ZogajJournal of Retailing and Consumer Services 58, 102316, 2021242021