Stéphane Borraz

Stéphane Borraz

NEOMA Business School (Rouen Business School) - Mont-Saint-Aignan / France
Business & Management / Marketing
AD Scientific Index ID: 4524093
NEOMA Business School
person_outline Stéphane Borraz's MOST POPULAR ARTICLES
1-) Managing Status: How Luxury Brands Shape Class Subjectivities in the Service EncounterD Dion, S BorrazJournal of Marketing 81 (5), 67-85, 20172082017
2-) Managing heritage brands: A study of the sacralization of heritage stores in the luxury industryD Dion, S BorrazJournal of Retailing and Consumer Services 22, 77-84, 20151142015
3-) Love and Locks: Consumers Making Pilgrimages and Performing Love RitualsS BorrazResearch in Consumer Behavior, 201962019
4-) Quand les artistes s\'emparent des marquesG Michel, S BorrazDunod, 201582015
5-) Subjectivity and reflexivity: The contributions of countertransference to interpretative researchS Borraz, V Zeitoun, D DionRecherche et Applications en Marketing (English Edition) 36 (1), 65-81, 202172021