Stephen C Nettelhorst

Stephen C Nettelhorst

Woodbury University - Burbank / United States
Social Sciences / Psychology
AD Scientific Index ID: 4807005
person_outline Stephen C Nettelhorst's MOST POPULAR ARTICLES
1-) The effect of advertisement choice on attention SC Nettelhorst, LA Brannon Computers in Human Behavior 28 (2), 683-687, 2012 262012
2-) Online viewers’ choices over advertisement number and durationS Nettelhorst, L Brannon, A Rose, W WhitakerJournal of Research in Interactive Marketing 14 (2), 215-238, 2020202020
3-) The effect of advertisement choice, sex, and need for cognition on attentionSC Nettelhorst, LA BrannonComputers in Human Behavior 28 (4), 1315-1320, 2012192012
4-) Be careful what you wish for: The impact of advertisement choice on viewers’ expectationsSC Nettelhorst, WK Jeter, LA BrannonComputers in Human Behavior 41, 313-318, 2014172014
5-) Examining the impact of consumer feedback on internet product evaluation: Comparing base-rate and case history informationSC Nettelhorst, LA Brannon, WT HillComputers in Human Behavior 29 (4), 1290-1294, 2013162013