Stephen R Mcdaniel

Stephen R Mcdaniel

University of Maryland - College Park / United States
Business & Management / Marketing
AD Scientific Index ID: 1294343
University of Maryland
person_outline Stephen R Mcdaniel's MOST POPULAR ARTICLES
1-) An investigation of match‐up effects in sport sponsorship advertising: The implications of consumer advertising schemasSR McDanielPsychology & Marketing 16 (2), 163-184, 19995911999
2-) The relationship of impulsive sensation seeking and gender to interest and participation in gambling activitiesSR McDaniel, M ZuckermanPersonality and Individual differences 35 (6), 1385-1400, 20032472003
3-) The implications of recency and gender effects in consumer response to ambush marketingSR McDaniel, L KinneyPsychology & Marketing 15 (4), 385-403, 19981681998
4-) Strategic implications of attitude-toward-the-ad in leveraging event sponsorshipsL Kinney, SR McDanielJournal of Sport Management 10 (3), 250-261, 19961351996
5-) Using an extended Technology Acceptance Model in exploring antecedents to adopting fantasy sports league websitesDH Kwak, SR McDanielInternational Journal of Sports Marketing and Sponsorship 12 (3), 43-56, 2011942011