Stephen R O Sullivan

Stephen R O Sullivan

University College Cork - Cork / Ireland
Business & Management / Marketing
AD Scientific Index ID: 5380628
Coláiste na hOllscoile, Corcaigh
person_outline Stephen R O Sullivan's MOST POPULAR ARTICLES
1-) How brand communities emerge: The Beamish conversion experienceSR O\\\\\\\\\\\\\\\'Sullivan, B Richardson, A CollinsJournal of Marketing Management 27 (9-10), 891-912, 2011792011
2-) The branded carnival: the dark magic of consumer excitementSR O’SullivanJournal of marketing management 32 (9-10), 1033-1058, 2016362016
3-) The market maven crowd: Collaborative risk‐aversion and enhanced consumption context control in an illicit marketSR O\\\'SullivanPsychology & Marketing 32 (3), 285-302, 2015362015
4-) Rethinking marketplace culture: Play and the context of contextSR O’Sullivan, A ShankarMarketing Theory 19 (4), 509-531, 2019162019
5-) The ethno/graphic novel: alternative shapes of knowledge and hyper-intensity in consumer researchSR O’Sullivan, RV KozinetsConsumption Markets & Culture 23 (6), 569-598, 2020142020