Stephen Vargo

Stephen Vargo

University of Hawaii System - Honolulu / United States
Business & Management / Marketing
AD Scientific Index ID: 1614303
University of Hawai'i at Mānoa
person_outline Stephen Vargo's MOST POPULAR ARTICLES
1-) Evolving to a new dominant logic for marketingSL Vargo, RF LuschThe service-dominant logic of marketing, 21-46, 2014205472014
2-) Service-dominant logic: continuing the evolutionSL Vargo, RF LuschJournal of the Academy of marketing Science 36 (1), 1-10, 200895512008
3-) On value and value co-creation: A service systems and service logic perspectiveSL Vargo, PP Maglio, MA AkakaEuropean management journal 26 (3), 145-152, 200843502008
4-) Institutions and axioms: an extension and update of service-dominant logicSL Vargo, RF LuschJournal of the Academy of marketing Science 44, 5-23, 201646232016
5-) Service-dominant logic: reactions, reflections and refinementsRF Lusch, SL VargoMarketing theory 6 (3), 281-288, 200629902006