Steve Goodman

Steve Goodman

University of Adelaide - Adelaide / Australia
Business & Management / Marketing
AD Scientific Index ID: 50822
Adelaide University
person_outline Steve Goodman's MOST POPULAR ARTICLES
1-) Social media engagement behaviour: A uses and gratifications perspective Journal of Strategic Marketing 24 (3-4), 261-277, 2016
2-) Social media engagement behavior: A framework for engaging customers through social media content European Journal of Marketing 53 (10), 2213-2243, 2019
3-) An international comparison of retail consumer wine choice International Journal of Wine Business Research 21 (1), 41-49, 2009
4-) Consumer preferences of wine in Italy applying best-worst scaling International Journal of Wine Business Research 21 (1), 64-78, 2009
5-) The role of employer brand equity in employee attraction and retention: a unified framework International Journal of Organizational Analysis 25 (3), 413-431, 2017