Steve Gould

Steve Gould

CUNY Baruch College - New York / United States
Business & Management / Marketing
AD Scientific Index ID: 880004
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person_outline Steve Gould's MOST POPULAR ARTICLES
1-) Consumers\' perceptions of the ethics and acceptability of product placements in movies: Product category and individual differencesPB Gupta, SJ GouldJournal of Current Issues & Research in Advertising 19 (1), 37-50, 19976991997
2-) Consumer attitudes toward health and health care: A differential perspectiveSJ GouldJournal of Consumer Affairs 22 (1), 96-118, 19884651988
3-) Product placement in movies: A cross-cultural analysis of Austrian, French and American consumer\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\'s attitudes toward this emerging, internationalSJ Gould, PB Gupta, S Grabner-KräuterJournal of Advertising, 20004632000
4-) Product placements in movies: A cross-cultural analysis of austrain, french and american consumers\' attitudes toward this emerging, international promotional mediumSJ Gould, PB Gupta, S Grabner-KruterJournal of Advertising 29 (4), 20004782000
5-) Health consciousness and health behavior: the application of a new health consciousness scaleSJ GouldAmerican journal of preventive medicine 6 (4), 228-237, 19903481990