Steven A. Taylor

Steven A. Taylor

Illinois State University - Normal / United States
Business & Management / Marketing
AD Scientific Index ID: 4987684
person_outline Steven A. Taylor's MOST POPULAR ARTICLES
1-) Measuring service quality: a reexamination and extension - JJ Cronin Jr, SA Taylor
2-) SERVPERF versus SERVQUAL: reconciling performance-based and perceptions-minus-expectations measurement of service quality - JJ Cronin Jr, SA Taylor
3-) An assessment of the relationship between service quality and customer satisfaction in the formation of consumers\\\' purchase intentions - SA Taylor, TL Baker
4-) The importance of brand equity to customer loyaltySA Taylor, K Celuch, S GoodwinJournal of product & brand management 13 (4), 217-227, 20048422004
5-) The effectiveness of customer participation in new product development: A meta-analysisW Chang, SA TaylorJournal of Marketing 80 (1), 47-64, 20166672016