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Steven A. Taylor
AD Scientific Index 2024
Business & Management / Marketing
Illinois State University - Normal / United States
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Steven A. Taylor's MOST POPULAR ARTICLES
1-)
Measuring service quality: a reexamination and extension JJ Cronin Jr, SA Taylor Journal of marketing 56 (3), 55-68, 1992 230821992
2-)
SERVPERF versus SERVQUAL: reconciling performance-based and perceptions-minus-expectations measurement of service quality JJ Cronin Jr, SA Taylor Journal of marketing 58 (1), 125-131, 1994 65981994
3-)
An assessment of the relationship between service quality and customer satisfaction in the formation of consumers\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\' purchase intentions SA Taylor, TL Baker Journal of retailing 70 (2), 163-178, 1994 38081994
4-)
The importance of brand equity to customer loyaltySA Taylor, K Celuch, S GoodwinJournal of product & brand management 13 (4), 217-227, 20048302004
5-)
The effectiveness of customer participation in new product development: A meta-analysisW Chang, SA TaylorJournal of Marketing 80 (1), 47-64, 20166052016
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