Steven C Huff

Steven C Huff

Utah Valley University - Orem / United States
Business & Management / Marketing
AD Scientific Index ID: 5218825
person_outline Steven C Huff's MOST POPULAR ARTICLES
1-) Consumer retaliation: confirmation and extensionJC Huefner, BL Parry, CR Payne, SD Otto, SC Huff, MJ Swenson, ...Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior …, 20021062002
2-) Consumer complimenting behavior: Exploration and elaborationCR Payne, BL Parry, SC Huff, SD Otto, HK HuntJournal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior …, 2002372002
3-) Clicking through overload: When choice overload can actually increase choiceSC Huff, AC JohnsonJournal of Direct, Data and Digital Marketing Practice 16, 24-35, 201432014
4-) When economic experiments can help consumer researchSC HuffInternational Business Research 7 (5), 91, 201432014
5-) Money on the table: Increasing revenue through menu orderSC HuffJournal of Digital & Social Media Marketing 9 (3), 275-283, 20212021