Steven Hoornaert

IÉSEG School of Management - Lille / France

Business & Management / Marketing

AD Scientific Index ID: 5218520

Institut d'Économie Scientifique et de Gestion

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Steven Hoornaert's MOST POPULAR ARTICLES

1-) Identifying new product ideas: waiting for the wisdom of the crowd or screening ideas in real timeS Hoornaert, M Ballings, EC Malthouse, D Van den PoelJournal of Product Innovation Management 34 (5), 580-597, 20171562017

2-) Dynamics between social media engagement, firm-generated content, and live and time-shifted TV viewingV Viswanathan, EC Malthouse, E Maslowska, S Hoornaert, ...Journal of Service Management 29 (3), 378-398, 2018512018

3-) Does it pay off to communicate like your online community? Evaluating the effect of content and linguistic style similarity on B2B brand engagementM Meire, K Coussement, A De Caigny, S HoornaertIndustrial Marketing Management 106, 292-307, 202272022

4-) Trust me, I am famous: legitimating attractive celebrities as credible endorsers for charitable organisationsT Leclercq, E Denis, S HoornaertJournal of Marketing Management 40 (1-2), 102-128, 2024

5-) Firm Strategies for One-on-One Exchanges with Customers in Social MediaK Hewett, S Hoornaert, M MeireThe SAGE Handbook of Social Media Marketing, 358-372, 2022

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