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Steven M Edwards
AD Scientific Index 2024
Business & Management / Communications and Media Studies
Southern Methodist University - Dallas / United States
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Steven M Edwards's MOST POPULAR ARTICLES
1-)
Forced exposure and psychological reactance: Antecedents and consequences of the perceived intrusiveness of pop-up adsSM Edwards, H Li, JH LeeJournal of advertising 31 (3), 83-95, 200213822002
2-)
Measuring the intrusiveness of advertisements: Scale development and validationH Li, SM Edwards, JH LeeJournal of advertising 31 (2), 37-47, 20029282002
3-)
Product placement: How brands appear on televisionC La Ferle, SM EdwardsJournal of advertising 35 (4), 65-86, 20062862006
4-)
Teens\' use of traditional media and the InternetC La Ferle, SM Edwards, WN LeeJournal of Advertising Research 40 (3), 55-65, 20002382000
5-)
Factors impacting responses to cause-related marketing in India and the United States: Novelty, altruistic motives, and company originC La Ferle, G Kuber, SM EdwardsJournal of Business Research 66 (3), 364-373, 20131952013
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