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Stowe Shoemaker
University of Nevada Las Vegas - Las Vegas / United States
Business & Management / Marketing
AD Scientific Index ID: 4663990
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Stowe Shoemaker's MOST POPULAR ARTICLES
1-)
Loyalty: A strategic commitment JT Bowen, S Shoemaker The Cornell Hotel and Restaurant Administration Quarterly 44 (5-6), 31-46, 2003 18412003
2-)
Customer loyalty: the future of hospitality marketing S Shoemaker, RC Lewis International journal of hospitality management 18 (4), 345-370, 1999 13211999
3-)
Segmentation of the senior pleasure travel market S Shoemaker Journal of travel research 27 (3), 14-21, 1989 4861989
4-)
Segmenting the mature market: 10 years laterS ShoemakerJournal of Travel Research 39 (1), 11-26, 20003462000
5-)
Segmenting the US travel market according to benefits realizedS ShoemakerJournal of travel research 32 (3), 8-21, 19943431994
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