Subhadip Roy

Subhadip Roy

Indian Institute of Management Udaipur - Udaipur / India
Business & Management / Marketing
AD Scientific Index ID: 411317
भारतीय प्रबंधन संस्थान, उदयपुर
person_outline Subhadip Roy's MOST POPULAR ARTICLES
1-) Improving CRISPR–Cas specificity with chemical modifications in single-guide RNAsDE Ryan, D Taussig, I Steinfeld, SM Phadnis, BD Lunstad, M Singh, ...Nucleic acids research 46 (2), 792-803, 20182402018
2-) Exploring brand personality–celebrity endorser personality congruence in celebrity endorsements in the Indian contextAS Mishra, S Roy, AA BaileyPsychology & Marketing 32 (12), 1158-1174, 20151502015
3-) Program synthesis using natural languageA Desai, S Gulwani, V Hingorani, N Jain, A Karkare, M Marron, S RoyProceedings of the 38th International Conference on Software Engineering …, 20161442016
4-) Service quality versus service experience: An empirical examination of the consequential effects in B2B servicesS Roy, S Sreejesh, S BhatiaIndustrial Marketing Management 82, 52-69, 20191502019
5-) Effects of customer experience across service types, customer types and timeS RoyJournal of Services Marketing 32 (4), 400-413, 20181412018