Subhadip Roy

Subhadip Roy

Indian Institute of Management Ahmedabad - Ahmedabad / India
Business & Management / Marketing
AD Scientific Index ID: 423843
भारतीय प्रबंधन संस्थान अहमदाबाद
person_outline Subhadip Roy's MOST POPULAR ARTICLES
1-) Exploring brand personality–celebrity endorser personality congruence in celebrity endorsements in the Indian contextAS Mishra, S Roy, AA BaileyPsychology & Marketing 32 (12), 1158-1174, 20151212015
2-) Service quality versus service experience: An empirical examination of the consequential effects in B2B servicesS Roy, S Sreejesh, S BhatiaIndustrial Marketing Management 82, 52-69, 20191222019
3-) Effects of customer experience across service types, customer types and timeS RoyJournal of Services Marketing 32 (4), 400-413, 20181222018
4-) An exploratory study in celebrity endorsementsS RoyJournal of creative communications 1 (2), 139-153, 20061182006
5-) The effect of misspecification of reflective and formative constructs in operations and manufacturing management researchS Roy, M Tarafdar, TS Ragu-Nathan, E MarsillacElectronic Journal of Business Research Methods 10 (1), pp34‑52-pp34‑52, 20121172012