Subhojit Banerjee

Subhojit Banerjee

Gautam Buddha University - Greater Noida / India
Business & Management / Marketing
AD Scientific Index ID: 4820490
गौतम बुद्ध विश्वविद्यालय
person_outline Subhojit Banerjee's MOST POPULAR ARTICLES
1-) Effect of product category on promotional choice: comparative study of discounts and freebies S Banerjee Management Research News, 2009 992009
2-) Role of social media on mobile banking adoption among consumers M Sharma, S Banerjee, J Paul Technological Forecasting and Social Change 180, 121720, 2022 112022
3-) Preconcentration of 198 Au in a green alga, RhizocloniumD Nayak, M Nag, S Banerjee, R Pal, S Laskar, S LahiriJournal of radioanalytical and nuclear chemistry 268 (2), 337-340, 2006362006
4-) Co-creation as a risk-sharing strategy for the development of innovative EUV lithography technology in the semiconductor industryS Banerjee, AK SharmaTechnology Analysis & Strategic Management 27 (9), 1097-1113, 2015202015
5-) Modeling the Nexus Between Perceived Value, Risk, Negative Marketing, and Consumer Trust with Consumers\' Social Cross-Platform Buying Behaviour in India Using Smart-PLSAK Singh, S Raghuwanshi, S Sharma, V Khare, A Singhal, M Tripathi, ...Journal of Law and Sustainable Development 11 (4), e488-e488, 2023172023