Subin Sudhir

Subin Sudhir

Indian Institute of Management Indore - Indore / India
Business & Management / Marketing
AD Scientific Index ID: 5686167
भारतीय प्रबंधन संस्थान इंदौर
person_outline Subin Sudhir's MOST POPULAR ARTICLES
1-) Exploring the relationship between emotionality and product star ratings in online reviewsR Ramachandran, S Sudhir, AB UnnithanIIMB Management Review 33 (4), 299-308, 2021162021
2-) Measuring consumer motivations to share rumors: Scale developmentS Sudhir, AB UnnithanInternational Journal of Online Marketing (IJOM) 4 (3), 51-67, 2014162014
3-) Marketplace rumor sharing among young consumers: the role of anxiety and arousalS Sudhir, AB UnnithanYoung Consumers 20 (1), 1-13, 2019102019
4-) Role of affect in marketplace rumor propagationS Sudhir, AB UnnithanMarketing Intelligence & Planning 37 (6), 631-644, 201992019
5-) Rumors in organizational communication: a nightmare for HR managersS SudhirHuman Resource Management International Digest 26 (5), 18-21, 201862018