Sudipta Mandal

Sudipta Mandal

Indian Institute of Management Indore - Indore / India
Business & Management / Marketing
AD Scientific Index ID: 5381512
भारतीय प्रबंधन संस्थान इंदौर
person_outline Sudipta Mandal's MOST POPULAR ARTICLES
1-) Employing autobiographical memory perspective to influence self‐congruence and brand preference Journal of Consumer Behaviour 19 (5), 481-492, 2020
2-) An overview of the impact of nanotechnology on economy and business Biological Applications of Nanoparticles, 201-216, 2023
3-) Antecedents and consequences of product innovation: A meta-analytic review eSocialSciences Working Papers, 2016
4-) Pricing For Ecommerce in Emerging Economies IIMA Working Papers, 2016
5-) Pricing For Ecommerce in Emerging EconomiesS Mandal, D SharmaIIMA Working Papers, 201612016