Sudipto Sarkar

Sudipto Sarkar

Frostburg State University - Frostburg / United States
Business & Management / Marketing
AD Scientific Index ID: 5381527
person_outline Sudipto Sarkar's MOST POPULAR ARTICLES
1-) R&D investment, business performance, and moderating role of Guanxi: Evidence from ChinaC Guo, S Sarkar, J Zhu, YJ WangIndustrial Marketing Management 91, 55-63, 2020242020
2-) Parag Khanna, Connectography: Mapping the Future of Global Civilization (2016)S SarkarMarkets, Globalization & Development Review 4 (4), 202032020
3-) A theory of innovation diffusion: a simulation studyC Guo, S Sarkar, S Garcia, R AdamsJournal of Marketing Theory and Practice, 1-23, 20242024
4-) The Effect of Pricing Strategies On Purchase IntentionS SarkarSociety for Marketing Advances Annual Conference, 265-266, 20212021
5-) Guanxi and Organizational Performance: A Cost-Benefit Perspective: An AbstractC Guo, J Zhu, S Sarkar, YJ WangBoundary Blurred: A Seamless Customer Experience in Virtual and Real Spaces …, 20182018