Sugandha Aggarwal

Sugandha Aggarwal

Lal Bahadur Shastri Institute of Management - New Delhi / India
Business & Management / Marketing
AD Scientific Index ID: 4667739
लाल बहादुर शास्त्री प्रबंधन संस्थान
person_outline Sugandha Aggarwal's MOST POPULAR ARTICLES
1-) A strategic decision-making framework for sustainable reverse operationsS Bali, A Gunasekaran, S Aggarwal, B Tyagi, V BaliJournal of Cleaner Production 381, 135058, 2022132022
2-) Optimal advertising on a two-dimensional web bannerA Kaul, S Aggarwal, A Gupta, N Dayama, M Krishnamoorthy, PC JhaInternational Journal of System Assurance Engineering and Management 9, 306-311, 2018132018
3-) Multi-criteria media mix decision model for advertising a single product with segment specific and mass mediaPC Jha, S Aggarwal, A Gupta, R SarkerJournal of Industrial and Management Optimisation 12 (4), 1367-1389, 2016132016
4-) Innovation diffusion model for a product incorporating segment-specific strategy and the spectrum effect of promotionPC Jha, S Aggarwal, A Gupta, UD Kumar, K GovindanJournal of Statistics and Management Systems 17 (2), 165-182, 2014132014
5-) Effect of repeat purchase and dynamic market size on diffusion of an innovative technological consumer product in a segmented marketS Aggarwal, A Gupta, K Govindan, PC Jha, I MeidutėTechnological and Economic Development of Economy 20 (1), 97-115, 2014122014