Sujatha Manohar

Sujatha Manohar

Mapua University - Metro Manila / Philippines
Business & Management / Marketing
AD Scientific Index ID: 4761699
person_outline Sujatha Manohar's MOST POPULAR ARTICLES
1-) Role of unfamiliarity and information on consumers’ willingness to try new healthy foodsS Manohar, V Rehman, B SivakumaranFood Quality and Preference 87, 104037, 2021102021
2-) Brand resurrection in an emerging economyS Manohar, V RehmanJournal of Marketing Communications 25 (7), 783-798, 201952019
3-) Drivers to nurturance: Application and extension of FWB in IndiaS Manohar, V RehmanJournal of International Food & Agribusiness Marketing 30 (2), 132-155, 201852018
4-) How effective is information in persuading people to taste different types of unfamiliar healthy foods?–Role of food neophobia and gender.S Manohar, V RehmanThe 2018 Annual Conference of the Emerging Markets Conference Board, 157-163, 201822018
5-) Do People Rely on Information for Food Choice?: The Role of the Type of Novelty and Personality TraitsS Manohar, R VarishaMaggie Geuens Mario Pandelaere Michel Tuan Pham Iris Vermeir, 122, 201822018