Suman Basuroy

Suman Basuroy

University of Texas San Antonio - San Antonio / United States
Business & Management / Marketing
AD Scientific Index ID: 1679074
The University of Texas at San Antonio
person_outline Suman Basuroy's MOST POPULAR ARTICLES
1-) How critical are critical reviews? The box office effects of film critics, star power, and budgetsS Basuroy, S Chatterjee, SA RavidJournal of marketing 67 (4), 103-117, 200313132003
2-) How effortful decisions get enacted: The motivating role of decision processes, desires, and anticipated emotionsRP Bagozzi, UM Dholakia, S BasuroyJournal of Behavioral Decision Making 16 (4), 273-295, 20035002003
3-) An empirical investigation of signaling in the motion picture industryS Basuroy, KK Desai, D TalukdarJournal of marketing research 43 (2), 287-295, 20063792006
4-) The impact of category management on retailer prices and performance: Theory and evidenceS Basuroy, MK Mantrala, RG WaltersJournal of Marketing 65 (4), 16-32, 20012992001
5-) Interactive influence of genre familiarity, star power, and critics\' reviews in the cultural goods industry: The case of motion picturesKK Desai, S BasuroyPsychology & Marketing 22 (3), 203-223, 20052492005