Sumesh R. Nair

Sumesh R. Nair

Australian Institute of Business - Brisbane / Australia
Business & Management / Marketing
AD Scientific Index ID: 4371254
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person_outline Sumesh R. Nair's MOST POPULAR ARTICLES
1-) The role of ChatGPT in higher education: Benefits, challenges, and future research directionsT Rasul, S Nair, D Kalendra, M Robin, F de Oliveira Santini, WJ Ladeira, ...Journal of Applied Learning and Teaching 6 (1), 20231622023
2-) Green entrepreneurship (GE) and green value added (GVA): A conceptual frameworkNO Ndubisi, SR NairInternational Journal of Entrepreneurship 13, 21, 20091212009
3-) Context, culture and green consumption: a new frameworkSR Nair, VJ LittleJournal of international consumer marketing 28 (3), 169-184, 20161042016
4-) An environmental marketing system–a proposed model based on Indian experienceSR Nair, CG MenonBusiness Strategy and the Environment 17 (8), 467-479, 20081082008
5-) Macro-Demarketing: The Key to Unlocking Unsustainable Production and Consumption Systems?",S Little, V.,Lee, C. K. C.& NairJournal of Macromarketing, 2019782019