Sumit Malik

Sumit Malik

Monash University - Clayton / Australia
Business & Management / Marketing
AD Scientific Index ID: 5217981
Monash University
person_outline Sumit Malik's MOST POPULAR ARTICLES
1-) Hand Movement Speed in Advertising Elicits Gender Stereotypes and Consumer ResponsesS Malik, E SayinPsychology & Marketing 39 (2), 331-345, 202182021
2-) Background paper: Creating a Competitive EnvironmentS Malik, A Garg, S SundarRegulatory Performance in India: achievements, constraints, and future …, 200862008
3-) The “Proximal Depiction Effect” of Indulgent (versus Non-indulgent) Foods on Consumer ResponsesS Malik, E Sayin, K JainEuropean Journal of Marketing, 202242022
4-) Retain, reactivate or acquire: Can nonprofits reliably use community profiles as an alternative to past donation data?S Sinha, S Malik, V Mahajan, F ter HofstedeJournal of Business Research 186, 114997, 20252025
5-) Case 3: Pivoting in the Pandemic: How BlewMinds Adapted to the Covid-19 Pandemic?R Karunasundera, S MalikMarketing Case Studies in Emerging Markets: Contemporary Multi-industry …, 20242024