Sumitro Banerjee

Sumitro Banerjee

Grenoble École de Management - Grenoble / France
Business & Management / Marketing
AD Scientific Index ID: 5218294
Grenoble School of Management
person_outline Sumitro Banerjee's MOST POPULAR ARTICLES
1-) Salesforce Incentives and RemanufacturingJ Kovach, A Atasu, S BanerjeeProduction and Operations Management 27 (3), 516-530, 2018532018
2-) Corporate social responsibility and product quality: Complements or substitutes?S Banerjee, L WathieuInternational Journal of Research in Marketing 34 (3), 734-745, 201745*2017
3-) Product development capability and marketing strategy for new durable productsS Banerjee, DA SobermanInternational Journal of Research in Marketing 30 (3), 276-291, 2013402013
4-) How incumbent firms foster consumer expectations, delay launch but still win the markets for next generation productsS Banerjee, M SarvaryQuantitative Marketing and Economics 7 (4), 445-481, 2009132009
5-) Results of the validation study undertaken for Integration and Young & RubicamA Chattopadhyay, S BanerjeeFontainebleau, 200142001