Sun Kang

Sun Kang

Manchester University - North Manchester / United States
Education / Physical Education and Sport Science
AD Scientific Index ID: 4543564
person_outline Sun Kang's MOST POPULAR ARTICLES
1-) Pin it: Exploring how professional sports organizations use Pinterest as a communications and relationship-marketing toolME Hambrick, SJ KangCommunication & Sport 3 (4), 434-457, 20151252015
2-) A mixed-method approach to exploring the motives of sport-related mobile applications among college studentsSJ Kang, JP Ha, ME HambrickJournal of Sport Management 29 (3), 272-290, 2015562015
3-) Sport fans in a “smart sport”(SS) age: Drivers of smartphone use for sport consumptionJP Ha, SJ Kang, Y KimInternational Journal of Sports Marketing and Sponsorship 18 (3), 281-297, 2017592017
4-) A conceptual framework for the adoption of smartphones in a sports contextJP Ha, SJ Kang, J HaInternational Journal of Sports Marketing and Sponsorship 16 (3), 2-19, 2015612015
5-) CrossFit across three platforms: Using social media to navigate niche sport challengesSJ Kang, JA Rice, ME Hambrick, C ChoiPhysical Culture and Sport. Studies and Research 81 (1), 36-46, 2019202019