Sung Byung Yang

Sung Byung Yang

Kyung Hee University - Seoul / South Korea
Social Sciences / Tourism & Hospitality
AD Scientific Index ID: 425294
경희대학교
person_outline Sung Byung Yang's MOST POPULAR ARTICLES
1-) An odyssey into virtual worlds: exploring the impacts of technological and spatial environments on intention to purchase virtual productsA Animesh, A Pinsonneault, SB Yang, W OhMis Quarterly, 789-810, 20115682011
2-) Effects of tourism information quality in social media on destination image formation: The case of Sina WeiboSE Kim, KY Lee, SI Shin, SB YangInformation & management 54 (6), 687-702, 20173702017
3-) In Airbnb we trust: Understanding consumers’ trust-attachment building mechanisms in the sharing economySB Yang, K Lee, H Lee, C KooInternational Journal of Hospitality Management 83, 198-209, 20191652019
4-) What makes you continuously use chatbot services? Evidence from chinese online travel agenciesL Li, KY Lee, E Emokpae, SB YangElectronic Markets, 1-25, 20212042021
5-) Does hotel attribute importance differ by hotel? Focusing on hotel star-classifications and customers’ overall ratingsHT Rhee, SB YangComputers in Human Behavior 50, 576-587, 20152032015