Sung Yoon Ri,

Sung Yoon Ri,

Syracuse University - Syracuse / United States
Business & Management / Communications and Media Studies
AD Scientific Index ID: 5688168
person_outline Sung Yoon Ri,'s MOST POPULAR ARTICLES
1-) The cross-platform synergies of digital video advertising: Implications for cross-media campaigns in television, Internet and mobile TVJS Lim, SY Ri, BD Egan, FA BioccaComputers in Human Behavior 48, 463-472, 20151232015
2-) Competition or Collaboration: Cross-Platform Advertising with Virtual RealitySY Ri, DR Chang, H Lee, J Kim2020 Global Marketing Conference at Seoul, 245-248, 202032020
3-) Experiential Journalism: Presence, Emotion, and Sharing Behaviors in News Delivered by Virtual Reality, Television, and Internet in Korea and the United StatesSY RiSyracuse University, 201822018