Sunhee Choi

Sunhee Choi

Shippensburg University of Pennsylvania - Shippensburg / United States
Business & Management / Business Administration
AD Scientific Index ID: 5688231
person_outline Sunhee Choi's MOST POPULAR ARTICLES
1-) Does marketing research suffer from methods myopia?DF Davis, SL Golicic, CN Boerstler, S Choi, H OhJournal of Business Research 66 (9), 1245-1250, 20131072013
2-) Another look at retail gravitation theory: History, analysis, and future considerationsW Friske, S ChoiAcademy of Business Disciplines Journal 5 (1), 88-106, 2013152013
3-) The effects of featured advertising and package labeling on sustainability of cause-related marketing (CRM) productsS Choi, S Lee, W FriskeSustainability 10 (9), 3011, 2018142018
4-) The effects of price promotion depth on new and mature productsS Choi, W Friske, S Lee, J WilcoxJournal of Brand Management 21 (3), 202-215, 2014112014
5-) Eco-packaging and its market performance: UPC-level sales, brand spillover effects, and curvilinearityS Choi, S LeeSustainability 12 (21), 9061, 202092020