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Sunil Mithas
University of Michigan - Ann Arbor / United States
Business & Management / Business Administration
AD Scientific Index ID: 1294533
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Sunil Mithas's MOST POPULAR ARTICLES
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Opinion Paper:“So what if ChatGPT wrote it?” Multidisciplinary perspectives on opportunities, challenges and implications of generative conversational AI for research, practice …YK Dwivedi, N Kshetri, L Hughes, EL Slade, A Jeyaraj, AK Kar, ...Elsevier, 202323672023
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“So what if ChatGPT wrote it?” Multidisciplinary perspectives on opportunities, challenges and implications of generative conversational AI for research, practice and policyYK Dwivedi, N Kshetri, L Hughes, EL Slade, A Jeyaraj, AK Kar, ...International Journal of Information Management 71, 102642, 20232222*2023
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Customer satisfaction and stock prices: High returns, low riskC Fornell, S Mithas, FV Morgeson III, MS KrishnanJournal of marketing 70 (1), 3-14, 200615082006
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How information management capability influences firm performanceS Mithas, N Ramasubbu, V SambamurthyMIS quarterly, 237-256, 201114162011
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Why do customer relationship management applications affect customer satisfaction?S Mithas, MS Krishnan, C FornellJournal of Marketing 69 (4), 201-209, 200513632005
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