Sunny Ham

Sunny Ham

Yonsei University - Seoul / South Korea
Social Sciences / Tourism & Hospitality
AD Scientific Index ID: 422230
연세대학교
person_outline Sunny Ham's MOST POPULAR ARTICLES
1-) The roles of attitude, subjective norm, and perceived behavioral control in the formation of consumers’ behavioral intentions to read menu labels in the restaurant industryE Kim, S Ham, IS Yang, JG ChoiInternational Journal of Hospitality Management 35, 203-213, 20132962013
2-) Effect of information technology on performance in upscale hotelsS Ham, WG Kim, S JeongInternational journal of hospitality management 24 (2), 281-294, 20052942005
3-) A double-hurdle analysis of travel expenditure: Baby boomer seniors versus older seniorsSCS Jang, S HamTourism management 30 (3), 372-380, 20092202009
4-) Experience, brand prestige, perceived value (functional, hedonic, social, and financial), and loyalty among GROCERANT customersS Kim, S Ham, H Moon, BL Chua, H HanInternational Journal of Hospitality Management 77, 169-177, 20192032019
5-) A cross-cultural comparison of fast food restaurant selection criteria between Korean and Filipino college studentsSH Baek, S Ham, IS YangInternational Journal of Hospitality Management 25 (4), 683-698, 20061802006