Suraj Verma

Suraj Verma

Shoolini University of Biotechnology and Management Sciences - Solan / India
Business & Management / Marketing
AD Scientific Index ID: 5270776
शूलिनी यूनिवर्सिटी ऑफ बायोटेक्नोलॉजी एंड मैनेजमेंट साइंसेज
person_outline Suraj Verma's MOST POPULAR ARTICLES
1-) Review of evaluative criteria used by consumers preceding purchase decisions of FMCGs (fast moving consumer goods)S Verma, KC RojheNMIMS management review 36 (3), 10-26, 2018132018
2-) Consumer Decision-Making Rules for FMCG Products—Study of Rural in North IndiaS Verma, KC Rojhe, E Horská, S Sharma, P ŠedíkEconomies 11 (1), 26, 202322023
3-) Evoked set: Relation between known, acceptable and purchased brands of toothpaste & shampoo product category of FMCG in rural arcadeS Verma, KC RojheInternational Journal of Health Sciences, 10089-10099, 202222022
4-) Rural society decision construction for FMCG (Toothpaste) decision: A decision rule perceptive.S Verma, KC RojheIlkogretim Online 20 (5), 202112021
5-) Importance of evaluative criteria in decision process of selected FMCG among rural consumers: A comparison of Compensatory and Non–Compensatory structures.S Verma, KC RojheIlkogretim Online 20 (5), 20212021