Suresh Ramanathan

Suresh Ramanathan

Great Lakes Institute of Management - Tamil Nadu / India
Business & Management / Strategic Management
AD Scientific Index ID: 297532
महान झीलों प्रबंधन संस्थान
person_outline Suresh Ramanathan's MOST POPULAR ARTICLES
1-) Mobile shopper marketing: Key issues, current insights, and future research avenues Journal of interactive marketing 34 (1), 37-48, 2016
2-) Immediate and delayed emotional consequences of indulgence: The moderating influence of personality type on mixed emotions Journal of Consumer Research 34 (2), 212-223, 2007
3-) Time-varying effects of chronic hedonic goals on impulsive behavior Journal of Marketing Research 43 (4), 628-641, 2006
4-) Consuming with others: Social influences on moment-to-moment and retrospective evaluations of an experience Journal of Consumer Research 34 (4), 506-524, 2007
5-) We're at as much risk as we are led to believe: Effects of message cues on judgments of health risk Journal of Consumer Research 28 (4), 533-549, 2002