Surinder Tikoo

Surinder Tikoo

State University of New York at New Paltz - New Paltz / United States
Business & Management / Marketing
AD Scientific Index ID: 1670943
person_outline Surinder Tikoo's MOST POPULAR ARTICLES
1-) Conceptualizing and researching employer brandingK Backhaus, S TikooCareer development international, 200428662004
2-) Culture, product type, and price influences on consumer purchase intention to buy personalized products onlineJ Moon, D Chadee, S TikooJournal of business research 61 (1), 31-39, 20084682008
3-) Effect of cobranding on consumer product evaluations.C Hillyer, S TikooAdvances in consumer research 22 (1), 19951981995
4-) Operational flexibility and market valuation of earningsCY Tang, S TikooStrategic Management Journal 20 (8), 749-761, 19991931999
5-) Perceptions of justice and employee willingness to engage in customer‐oriented behaviorJY Kim, J Moon, D Han, S TikooJournal of services marketing 18 (4), 267-275, 20041222004