Susan M Broniarczyk

Susan M Broniarczyk

University of Texas Austin - Austin / United States
Business & Management / Marketing
AD Scientific Index ID: 1641142
University of Texas at Austin
person_outline Susan M Broniarczyk's MOST POPULAR ARTICLES
1-) The importance of the brand in brand extensionSM Broniarczyk, JW AlbaJournal of marketing research 31 (2), 214-228, 199417301994
2-) Consumers’ perceptions of the assortment offered in a grocery category: The impact of item reductionSM Broniarczyk, WD Hoyer, L McAlisterJournal of marketing research 35 (2), 166-176, 19988971998
3-) The influence of prior beliefs, frequency cues, and magnitude cues on consumers\\\\\\\' perceptions of comparative price dataJW Alba, SM Broniarczyk, TA Shimp, JE UrbanyJournal of Consumer Research 21 (2), 219-235, 19943781994
4-) The role of consumers\' intuitions in inference makingSM Broniarczyk, JW AlbaJournal of Consumer Research 21 (3), 393-407, 19943751994
5-) Decision difficulty in the age of consumer empowermentSM Broniarczyk, JG GriffinJournal of Consumer Psychology 24 (4), 608-625, 20143492014