Susan M Mudambi

Susan M Mudambi

Temple University - Philadelphia / United States
Business & Management / Marketing
AD Scientific Index ID: 1673034
person_outline Susan M Mudambi's MOST POPULAR ARTICLES
1-) Research note: What makes a helpful online review? A study of customer reviews on Amazon. comSM Mudambi, D SchuffMIS quarterly, 185-200, 201033622010
2-) Branding importance in business-to-business markets: Three buyer clustersS MudambiIndustrial marketing management 31 (6), 525-533, 20027412002
3-) An exploration of branding in industrial marketsSMD Mudambi, P Doyle, V WongIndustrial marketing management 26 (5), 433-446, 19976161997
4-) Make, buy or ally? Theoretical perspectives on knowledge process outsourcing through alliancesSM Mudambi, S TallmanJournal of management studies 47 (8), 1434-1456, 20103772010
5-) The outsourcing of IT-enabled business processes: A conceptual model of the location decisionM Graf, SM MudambiJournal of International management 11 (2), 253-268, 20053662005